http://www.beingabusinesscelebrity.com Find your 'thing' and get famous for it! Tue, 07 Feb 2012 14:08:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Find out what it takes to get noticed in your market Being a Business Celebrity no Being a Business Celebrity lucy@beingabusinesscelebrity.com lucy@beingabusinesscelebrity.com (Being a Business Celebrity) Copyright © Being a Business Celebrity 2010 Find your 'thing' and get famous for it! http://www.beingabusinesscelebrity.com/wp-content/plugins/powerpress/rss_default.jpg http://www.beingabusinesscelebrity.com/category/blog/business-ideas/ http://www.beingabusinesscelebrity.com/blog/business-ideas/are-you-selling-a-cake-or-a-recipe/ http://www.beingabusinesscelebrity.com/blog/business-ideas/are-you-selling-a-cake-or-a-recipe/#comments Fri, 27 Jan 2012 13:10:23 +0000 Lucy http://www.beingabusinesscelebrity.com/?p=2382

Here's what I see a lot... people marketing recipes: the ingredients for a cake - the step by step pieces you need. But what a cake lover is more interested in is the finished article - what a cake lover buys is a CAKE! I get a lot more excited looking at a slice of carrot cake than I do a bag of flour, eggs, sugar, some carrots, a wooden spoon... and yet this is what I see a lot of people are 'selling' - the ingredients.

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Planning is great fun. It's very important. You need to have a plan about where you are, where you are going, and how you're going to get there for you and your business. That said, it's also good to be able to go with the flow - make sure you've got time and space to breathe in your plan.

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Sometimes what you need to do next in your business is simple. But we can very easily over complicate things. Sometimes it's just right there.

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You absolutely need a plan in business, and while I am not a big fan of the v-e-r-y long (and let's be honest sometimes quite dull) 'business plans' that your bank manager might want to see, you absolutely DO need a plan. Not having a plan is like navigating in the dark with no idea of where you're headed. Things work out so much better when you have a plan.

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How much does the space around us (literal or metaphorical) restrict our thinking. And how big is your space? It sounds simple and it is, but how often do you consciously change or upgrade your environment to match your plans? Do you work outside your usual space, do you go for a walk under a huge sky or by a vast ocean and think in a bigger way? How big is your space?

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Lifetime value is not a new concept in marketing and business but it often astounds me (in a slap-on-the-forehead kinda way) that many business owners don't 'get it'. Lifetime value is the 'number' you need to have in mind when you are evaluating your marketing, when you're working out your investment into how much to spend (time or money or both) in getting a new customer.

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Are you in that relaxed place just seeing what comes along, not doing anything too energetic i.e. are you in 'holiday mode' with your business? There is nothing wrong with taking it easy (I am not saying don't relax!) but what I suggest is that like any good holiday you put some planning time in beforehand to pick the best time, place, location to get the MOST from it... I know I relax more when I'm where I want to be!

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How do you do what you do? This is a really important question to ask yourself as it will really help you with your marketing and get you noticed. Share the details, the thoughts behind your process, your procedures, the details, the 'little things' that you do to make how you do what you do different. I am guessing that whatever it is you 'do' there are also lots of other people and businesses that 'do' it too.

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Yes I am talking about Things again. I can't help myself. It's what I love to do! :) And a question I get asked often is can you have more than 1 thing? So I thought I'd share my answer here.

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I was talking the other day with a client about ideal clients (as I always do!) and was asked in return what my ideal client is. And my answer surprised me as it was so simple - I said my ideal client has to be willing. Knowing that you want to do more, or grow, or change direction is enough - the only other thing you need is willingness. Fear is bound to come up as new and different things can be scary (I am scared all the time) BUT the way to overcome fear is tackle it head on - so you need to be willing to do this!

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Looking out the window gives you time to think and ponder. I use it productively to come up with ideas and solutions. For me sometimes thinking too hard about something doesn’t give the best solution. A watched pot never boils and all that :) If you spend a lot of your time being busy you will miss your best ideas. You will be too busy looking ahead that you may miss what is right in front of you.

Continue reading...]]> http://www.beingabusinesscelebrity.com/blog/business-ideas/look-out-the-window/feed/ 2 http://www.beingabusinesscelebrity.com/blog/business-ideas/are-you-blocking-your-business-celebrity-7-ways-you-could-be-stopping-your-superstar/ http://www.beingabusinesscelebrity.com/blog/business-ideas/are-you-blocking-your-business-celebrity-7-ways-you-could-be-stopping-your-superstar/#comments Tue, 29 Mar 2011 10:15:59 +0000 Lucy http://www.beingabusinesscelebrity.com/?p=957 It's Time to Get Out of Your Own Way! Being a Business Celebrity is not just about marketing. It's also not about following a formula. Quite often, the only difference between you and a business celebrity is YOU...Continue reading...]]> http://www.beingabusinesscelebrity.com/blog/business-ideas/are-you-blocking-your-business-celebrity-7-ways-you-could-be-stopping-your-superstar/feed/ 0 http://www.beingabusinesscelebrity.com/blog/business-ideas/j-f-d-i/ http://www.beingabusinesscelebrity.com/blog/business-ideas/j-f-d-i/#comments Mon, 28 Mar 2011 20:53:35 +0000 Lucy http://www.beingabusinesscelebrity.com/?p=1057 I am going to swear in a minute so that’s the parental guidance part of this out the way. Just so you have been warned! Now this isn’t going to be a long, complex story, with lots of fabulous insights and funny asides, it’s really quite to the point. And that is the point. Sometimes you have to stop thinking, planning, plotting, strategising, working out, perfecting, polishing, tidying, testing, umming, ahhing, wondering, suggesting, procrastinating and JFDI.Continue reading...]]> http://www.beingabusinesscelebrity.com/blog/business-ideas/j-f-d-i/feed/ 0 http://www.beingabusinesscelebrity.com/blog/business-ideas/when-did-you-last-plug-in-to-the-matrix/ http://www.beingabusinesscelebrity.com/blog/business-ideas/when-did-you-last-plug-in-to-the-matrix/#comments Wed, 02 Mar 2011 21:56:43 +0000 Lucy http://www.beingabusinesscelebrity.com/?p=1026

I love live events and I make sure I attend business events often to learn, meet people, share ideas, get new ideas, take time out from my business, and just feed off the energy. When I'm asked why I fly off to the US to attend events or take time out of my busy schedule to attend an event in the UK even, I say that for me it's like plugging into the Matrix.

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What you see is most definitely what you get with Brad Burton MD of 4N Networking and authour of the not so subtlety titled (but actually rather good) business book 'GOYA' (Get off Your Arse!). Never resting on his laurels, always out there pushing it for a bigger spotlight, or a new stage (4N is now expanding globally), Brad is a great example of how when you put your mind to shining, you stand out in your market. MP3 recording of my interview with Brad Burton - don't miss his success tips for getting in your spotlight!

Continue reading...]]> http://www.beingabusinesscelebrity.com/blog/business-ideas/business-celebrity-interview-brad-burton-md-of-4n-networking-authour-speaker-action-man/feed/ 1 What you see is most definitely what you get with Brad Burton MD of 4N Networking and authour of the not so subtlety titled (but actually rather good) business book 'GOYA' (Get off Your Arse!). - Never resting on his laurels, What you see is most definitely what you get with Brad Burton MD of 4N Networking and authour of the not so subtlety titled (but actually rather good) business book 'GOYA' (Get off Your Arse!). Never resting on his laurels, always out there pushing it for a bigger spotlight, or a new stage (4N is now expanding globally), Brad is a great example of how when you put your mind to shining, you stand out in your market. MP3 recording of my interview with Brad Burton - don't miss his success tips for getting in your spotlight! Being a Business Celebrity no 45:48 http://www.beingabusinesscelebrity.com/blog/business-ideas/not-getting-paid-you-choose-your-customers-remember/ http://www.beingabusinesscelebrity.com/blog/business-ideas/not-getting-paid-you-choose-your-customers-remember/#comments Wed, 08 Dec 2010 10:35:30 +0000 Lucy http://www.beingabusinesscelebrity.com/?p=645 I was having a conversation with someone recently about starting up in business and as ever the usual reservations and fears came up - what if it doesn't work, what if we don't make enough money, where will we find customers etc, but there was one fear that was bigger than all of them - what if we don't get paid? Now getting paid is important in business, but what you have to remember is that YOU are in charge.Continue reading...]]> http://www.beingabusinesscelebrity.com/blog/business-ideas/not-getting-paid-you-choose-your-customers-remember/feed/ 0 http://www.beingabusinesscelebrity.com/blog/business-ideas/flying-through-the-air-business-with-the-greatest-of-ease-eventually/ http://www.beingabusinesscelebrity.com/blog/business-ideas/flying-through-the-air-business-with-the-greatest-of-ease-eventually/#comments Thu, 25 Nov 2010 13:21:20 +0000 Lucy http://www.beingabusinesscelebrity.com/?p=415

Get ready for an overload of metaphors. This whole blog is a giant metaphor for business as far as I see it, with lots of lessons and smaller metaphors along the way. Hold on tight (I was)! So I need to clarify what I am going to write about... it's about my circus skills (or lack thereof). It's about me 'learning' the Trapeze.

Continue reading...]]> http://www.beingabusinesscelebrity.com/blog/business-ideas/flying-through-the-air-business-with-the-greatest-of-ease-eventually/feed/ 1 http://www.beingabusinesscelebrity.com/blog/business-ideas/have-you-got-what-it-takes-to-be-a-business-celebrity/ http://www.beingabusinesscelebrity.com/blog/business-ideas/have-you-got-what-it-takes-to-be-a-business-celebrity/#comments Wed, 29 Sep 2010 21:10:14 +0000 Lucy http://www.beingabusinesscelebrity.com/?p=246 Actually that might be a misleading question – its not so much about if you have what it takes to be a business celebrity but more about what you still want to achieve that means you want to be a business celebrity... let me explain: Business Celebrities are people who are giving everything they have. They are doing exactly what they are here on the planet to do (and that’s not me being all ‘save the world’ – although if that’s your celebrity calling fantastic). Being a business celebrity is about really giving it everything – giving it all you’ve got. Strutting your stuff – literally.Continue reading...]]> http://www.beingabusinesscelebrity.com/blog/business-ideas/have-you-got-what-it-takes-to-be-a-business-celebrity/feed/ 1 http://www.beingabusinesscelebrity.com/blog/business-ideas/sound-advice-on-what-not-to-do-in-business-%e2%80%94-some-good-new-year-resolutions-for-2009/ http://www.beingabusinesscelebrity.com/blog/business-ideas/sound-advice-on-what-not-to-do-in-business-%e2%80%94-some-good-new-year-resolutions-for-2009/#comments Sat, 20 Dec 2008 13:07:11 +0000 Lucy http://www.beingabusinesscelebrity.com/?p=85 I was reading the UK Business Forum 'Round-up of 2008' email today (part of the very useful www.businesszone.co.uk), and this article was the one that caught my eye. Now I love a to-do list as much as the next person (OK so I probably love them more), but I really loved the idea of 'What to include on your not to do list'. The article was written by Robert Craven, who is MD of The Directors Centre. Here's what I nodded my head at...Continue reading...]]> http://www.beingabusinesscelebrity.com/blog/business-ideas/sound-advice-on-what-not-to-do-in-business-%e2%80%94-some-good-new-year-resolutions-for-2009/feed/ 0