http://www.beingabusinesscelebrity.com Find your 'thing' and get famous for it! Tue, 07 Feb 2012 14:08:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Find out what it takes to get noticed in your market Being a Business Celebrity no Being a Business Celebrity lucy@beingabusinesscelebrity.com lucy@beingabusinesscelebrity.com (Being a Business Celebrity) Copyright © Being a Business Celebrity 2010 Find your 'thing' and get famous for it! http://www.beingabusinesscelebrity.com/wp-content/plugins/powerpress/rss_default.jpg http://www.beingabusinesscelebrity.com/category/blog/marketing/ http://www.beingabusinesscelebrity.com/blog/business-ideas/are-you-selling-a-cake-or-a-recipe/ http://www.beingabusinesscelebrity.com/blog/business-ideas/are-you-selling-a-cake-or-a-recipe/#comments Fri, 27 Jan 2012 13:10:23 +0000 Lucy http://www.beingabusinesscelebrity.com/?p=2382

Here's what I see a lot... people marketing recipes: the ingredients for a cake - the step by step pieces you need. But what a cake lover is more interested in is the finished article - what a cake lover buys is a CAKE! I get a lot more excited looking at a slice of carrot cake than I do a bag of flour, eggs, sugar, some carrots, a wooden spoon... and yet this is what I see a lot of people are 'selling' - the ingredients.

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If you ask me you can never give away enough information. I am happy to share a great deal of 'information' for free, because I know that for it to be effective, for it to 'do' what it's shared for, it needs to be put into action. The difference between information and action is why people buy from you. And this makes a huge difference to how you market and 'sell' what you do.

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Sometimes it's absolutely the right time to do something big, new and bold. Other times it makes sense to just move things a little bit. But you do need to move - onwards, upwards, sideways, longways, anyways :) Standing still might seem like a good idea if you're having a wobble or a panic or just not sure about something, but actually it's very rarely the best plan. If you stand still you can't see what's possible, you can't tell if something is a good idea (or not) until you try it. Keeping yourself in one place (literally or metaphorically) isn't always a safe plan. No one wants to be a sitting duck!

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Transformations are what sell what you do. Features need to be listed of course, but it's the results that count. Typically we buy results - the transformation - more than we buy 'what it is'.

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Sometimes what you need to do next in your business is simple. But we can very easily over complicate things. Sometimes it's just right there.

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If you really want to get noticed in your market then a niche is not enough. Absolutely you have to have a niche, no arguments from me about that, BUT you have to let people know you're there, in that niche, doing your Thing, and you're the perfect person to help. So what do you do? You get a Fame Name, you use your PSP (Personality Selling Point) and you become a Business Celebrity.

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Lifetime value is not a new concept in marketing and business but it often astounds me (in a slap-on-the-forehead kinda way) that many business owners don't 'get it'. Lifetime value is the 'number' you need to have in mind when you are evaluating your marketing, when you're working out your investment into how much to spend (time or money or both) in getting a new customer.

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I don't know everything. I am always learning, always finding more ways to solve things, and discovering more ways to share what I know. What I do know is that I know enough. In fact I know plenty. What I know is that what I know is of value to other people.

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Are you in that relaxed place just seeing what comes along, not doing anything too energetic i.e. are you in 'holiday mode' with your business? There is nothing wrong with taking it easy (I am not saying don't relax!) but what I suggest is that like any good holiday you put some planning time in beforehand to pick the best time, place, location to get the MOST from it... I know I relax more when I'm where I want to be!

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How do you do what you do? This is a really important question to ask yourself as it will really help you with your marketing and get you noticed. Share the details, the thoughts behind your process, your procedures, the details, the 'little things' that you do to make how you do what you do different. I am guessing that whatever it is you 'do' there are also lots of other people and businesses that 'do' it too.

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When you're doing your marketing, your messages, your website copy, your ads, your talks, your landing pages, your flyers, your videos, anywhere you are talking about what you do... make sure you use the language that your clients (existing and potential) do.

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On the one hand, yes you have to be visible and be in 'it' (where 'it' is your ideal clients' radar) to get noticed. On the other hand if you read 'it' as being 'everywhere' then that's a recipe for marketing overwhelm if ever I saw it!

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Yes I am talking about Things again. I can't help myself. It's what I love to do! :) And a question I get asked often is can you have more than 1 thing? So I thought I'd share my answer here.

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I was talking the other day with a client about ideal clients (as I always do!) and was asked in return what my ideal client is. And my answer surprised me as it was so simple - I said my ideal client has to be willing. Knowing that you want to do more, or grow, or change direction is enough - the only other thing you need is willingness. Fear is bound to come up as new and different things can be scary (I am scared all the time) BUT the way to overcome fear is tackle it head on - so you need to be willing to do this!

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Do you ever do something or write something or have a meeting about a project and think ‘is this really me?’. There are lots of things you CAN do but not necessarily all of them ARE you. When you are really being you, you are being brilliant. And you are being brilliant with ease and grace and fun. If you have that sinking feeling when you look at some copy or design or a proposal that is ‘from’ you and it’s just not feeling right, then heads up - it's not really you.

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I love live events and I make sure I attend business events often to learn, meet people, share ideas, get new ideas, take time out from my business, and just feed off the energy. When I'm asked why I fly off to the US to attend events or take time out of my busy schedule to attend an event in the UK even, I say that for me it's like plugging into the Matrix.

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What you see is most definitely what you get with Brad Burton MD of 4N Networking and authour of the not so subtlety titled (but actually rather good) business book 'GOYA' (Get off Your Arse!). Never resting on his laurels, always out there pushing it for a bigger spotlight, or a new stage (4N is now expanding globally), Brad is a great example of how when you put your mind to shining, you stand out in your market. MP3 recording of my interview with Brad Burton - don't miss his success tips for getting in your spotlight!

Continue reading...]]> http://www.beingabusinesscelebrity.com/blog/business-ideas/business-celebrity-interview-brad-burton-md-of-4n-networking-authour-speaker-action-man/feed/ 1 What you see is most definitely what you get with Brad Burton MD of 4N Networking and authour of the not so subtlety titled (but actually rather good) business book 'GOYA' (Get off Your Arse!). - Never resting on his laurels, What you see is most definitely what you get with Brad Burton MD of 4N Networking and authour of the not so subtlety titled (but actually rather good) business book 'GOYA' (Get off Your Arse!). Never resting on his laurels, always out there pushing it for a bigger spotlight, or a new stage (4N is now expanding globally), Brad is a great example of how when you put your mind to shining, you stand out in your market. MP3 recording of my interview with Brad Burton - don't miss his success tips for getting in your spotlight! Being a Business Celebrity no 45:48 http://www.beingabusinesscelebrity.com/blog/business-ideas/flying-through-the-air-business-with-the-greatest-of-ease-eventually/ http://www.beingabusinesscelebrity.com/blog/business-ideas/flying-through-the-air-business-with-the-greatest-of-ease-eventually/#comments Thu, 25 Nov 2010 13:21:20 +0000 Lucy http://www.beingabusinesscelebrity.com/?p=415

Get ready for an overload of metaphors. This whole blog is a giant metaphor for business as far as I see it, with lots of lessons and smaller metaphors along the way. Hold on tight (I was)! So I need to clarify what I am going to write about... it's about my circus skills (or lack thereof). It's about me 'learning' the Trapeze.

Continue reading...]]> http://www.beingabusinesscelebrity.com/blog/business-ideas/flying-through-the-air-business-with-the-greatest-of-ease-eventually/feed/ 1 http://www.beingabusinesscelebrity.com/blog/business-ideas/have-you-got-what-it-takes-to-be-a-business-celebrity/ http://www.beingabusinesscelebrity.com/blog/business-ideas/have-you-got-what-it-takes-to-be-a-business-celebrity/#comments Wed, 29 Sep 2010 21:10:14 +0000 Lucy http://www.beingabusinesscelebrity.com/?p=246 Actually that might be a misleading question – its not so much about if you have what it takes to be a business celebrity but more about what you still want to achieve that means you want to be a business celebrity... let me explain: Business Celebrities are people who are giving everything they have. They are doing exactly what they are here on the planet to do (and that’s not me being all ‘save the world’ – although if that’s your celebrity calling fantastic). Being a business celebrity is about really giving it everything – giving it all you’ve got. Strutting your stuff – literally.Continue reading...]]> http://www.beingabusinesscelebrity.com/blog/business-ideas/have-you-got-what-it-takes-to-be-a-business-celebrity/feed/ 1