Just because you haven’t met them yet doesn’t mean they don’t exist…
I say this all the time to my clients about their ideal clients. It’s easy to think and plan from where you are (and the clients you already have and know) but that can close you off to new and bigger things.
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This keeps happening to me.
I wait for ‘someone’ to say something, do something or share something or sell something and they don’t. So I wait some more. And then I realise I have to do it!
What are you waiting for that you know it’s up to you to do?
Maybe it’s time to stop waiting…
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I love the internet.
But that said, my business also has to have a ‘real world’ aspect to it too.
The internet is there to HELP you with your business – to sell for you, to connect for you, to maintain relationships, to find new relationships (business or otherwise!), to share who you are and what you do, to have fun, to reach the places you can’t reach, and more.
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I ask this question a lot.
I ask myself, I ask my clients, and I ask (in my head!) this on behalf of people I see who are stuck, or afraid, or unsure. The reason I ask this question a lot is that sometimes there isn’t actually a ‘good’ reason to wait. There may well be an excuse (or lots of excuses) but very often, when it really comes down to it, there isn’t actually a real reason.
So what are you waiting for?
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Sometimes it’s absolutely the right time to do something big, new and bold. Other times it makes sense to just move things a little bit. But you do need to move – onwards, upwards, sideways, longways, anyways :)
Standing still might seem like a good idea if you’re having a wobble or a panic or just not sure about something, but actually it’s very rarely the best plan. If you stand still you can’t see what’s possible, you can’t tell if something is a good idea (or not) until you try it. Keeping yourself in one place (literally or metaphorically) isn’t always a safe plan. No one wants to be a sitting duck!
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Planning is great fun. It’s very important. You need to have a plan about where you are, where you are going, and how you’re going to get there for you and your business.
That said, it’s also good to be able to go with the flow – make sure you’ve got time and space to breathe in your plan.
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Sometimes what you need to do next in your business is simple. But we can very easily over complicate things.
Sometimes it’s just right there.
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I have been doing a lot of un-learning recently. Or, to put it another way, learning to do things NOT the way I had been doing them (for a long time!). Which is the best learning I think. Although hard…very hard!
What I wanted to write about today is un-learning. The picking apart of what you do now and making it better. And I wanted to talk about how uncomfortable that is!
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How much does the space around us (literal or metaphorical) restrict our thinking. And how big is your space?
It sounds simple and it is, but how often do you consciously change or upgrade your environment to match your plans? Do you work outside your usual space, do you go for a walk under a huge sky or by a vast ocean and think in a bigger way?
How big is your space?
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Are you in that relaxed place just seeing what comes along, not doing anything too energetic i.e. are you in ‘holiday mode’ with your business?
There is nothing wrong with taking it easy (I am not saying don’t relax!) but what I suggest is that like any good holiday you put some planning time in beforehand to pick the best time, place, location to get the MOST from it… I know I relax more when I’m where I want to be!
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Yes I am talking about Things again. I can’t help myself. It’s what I love to do! :)
And a question I get asked often is can you have more than 1 thing? So I thought I’d share my answer here.
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We all need to set ourselves some world records to break from time to time. Or at least some ‘personal bests’.
I have been feeling a bit under the weather the past couple of days, so my dedication of course has also waned. Then I see this article and video about Eddie Kidd still running the London Marathon (that started almost 5 weeks ago – and for most people finished the same day). He is covering a few hundred metres a day most days. Which is incredible for a severely disabled man.
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I was talking the other day with a client about ideal clients (as I always do!) and was asked in return what my ideal client is. And my answer surprised me as it was so simple – I said my ideal client has to be willing.
Knowing that you want to do more, or grow, or change direction is enough – the only other thing you need is willingness. Fear is bound to come up as new and different things can be scary (I am scared all the time) BUT the way to overcome fear is tackle it head on – so you need to be willing to do this!
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Do you ever do something or write something or have a meeting about a project and think ‘is this really me?’.
There are lots of things you CAN do but not necessarily all of them ARE you.
When you are really being you, you are being brilliant.
And you are being brilliant with ease and grace and fun.
If you have that sinking feeling when you look at some copy or design or a proposal that is ‘from’ you and it’s just not feeling right, then heads up – it’s not really you.
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Looking out the window gives you time to think and ponder. I use it productively to come up with ideas and solutions. For me sometimes thinking too hard about something doesn’t give the best solution. A watched pot never boils and all that :)
If you spend a lot of your time being busy you will miss your best ideas. You will be too busy looking ahead that you may miss what is right in front of you.
Continue reading...It’s Time to Get Out of Your Own Way!
Being a Business Celebrity is not just about marketing.
It’s also not about following a formula.
Quite often, the only difference between you and a business celebrity is YOU…
Continue reading...I am going to swear in a minute so that’s the parental guidance part of this out the way. Just so you have been warned!
Now this isn’t going to be a long, complex story, with lots of fabulous insights and funny asides, it’s really quite to the point.
And that is the point.
Sometimes you have to stop thinking, planning, plotting, strategising, working out, perfecting, polishing, tidying, testing, umming, ahhing, wondering, suggesting, procrastinating and JFDI.
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She gave me and my business much more focus, confidence and clarity.
